Recently I was having breakfast with a friend and we were conversing on a range of topics. Like many recent discussions, the conversation included all of the relevant topics of the day including the global financial meltdown and the impact on all of us. We also discussed mutual friends, family experiences and a mutual interest in books. (He recommended an excellent book, The Long Gray Line: The American Journey of West Point's Class of 1966 by Rick Atkinson – definitely added to my reading list). The normal fare of relationship building and connections through common interest and perspective.
In the course of our conversation he related a story about an annual fishing trip he takes with a group of friends. While not an avid fisherman, he looks forward to this trip because of the value he places on the relationships with the other participants. The nature of the location forces the group to completely disconnect from our electronic world and focus on only a few things. Among these are the other participants, the river, the fish, the scenery, the weather and the experience created by the guide company. In this simple story, I found great inspiration for facing the challenges of these times.
The first lesson relates to the value of being present. Technology is a distraction. How many times in a day am I distracted by the intrusion of technology? When I started my career, I dealt with a ringing telephone, daily mail, infrequent faxes and the coworker with a question. This amounted to a finite number of interruptions and distractions. Today, the phone still rings, the mail is still delivered (though there is not much), the faxes are few and far between, also I may interact with a few more of my coworkers - not too bad…except for that little mailbox that constantly appears on my computer. The entire planet now has access to my attention and all it takes is a tiny envelope. From requests to delivery of information to offers of prosperity, the mailbox is constantly shouting at me for attention. I am drawn into this hypnotic trance that requires me to inevitably peak and frequently act. Sometimes I just want to see what the nature of the message might be, others times, I feel compelled to act immediately. Occasionally these glances last only a few seconds, others require immediate, thoughtful attention. All eat away at the day. On some days this box tantalizes me over 100 times. Would you let people interrupt you 100 times a day for just a few seconds? What is the consequence of allowing this to happen? At the very least, this is a substantial inhibitor to being present for more important matters. The absence of this distraction has profound and positive benefits – particularly when building relationships. So as this band of brothers drifts downstream their disconnection allows them to be present with each other and the benefits are profound. They know each other in ways that are nearly impossible in an electronic world. Do I give my friends, family, coworkers the same?
The second lesson is directly related to the global financial meltdown. I recall my sense of doom and gloom when the stock market was plummeting, mortgages were under water and pillars of American Enterprise were dying or too large to fail. As a side note, it is funny how a little time allows for better perspective on situations. O.K., back to fishing. My new friend was telling me that fishing is not a passion; however, he would not miss this trip because the guide they use is so exceptional. For the entirety of their trip, every detail is planned and nothing is taken for granted. The gear is waiting and in excellent working order, the food is exceptional, the campsites are preplanned and well organized – I mean, everything has been considered and delivered with skill and to a very high standard.
On one trip, the weather did not cooperate, so the fishing conditions were less than satisfactory. Faced with a choice of staying on a small part of the route where there was some chance for fish or drifting down the entire route the group chose the entire route. They wanted their daily campsites, the excellent food, the variety of the terrain, the natural beauty of the route. They wanted that more than the fishing. And here is the interesting part – the guide wasn’t that surprised. He related a lesson he learned to my friend that really rings true. He learned that he couldn’t control the weather, the fishing conditions, the river, the participants or the fish – he could only control the experience. Now that got me to thinking. What can we control and when do we need to accept our lack of control. In our business, we can’t control the economy, or rates, our clients, or our competition. We control only our own behavior. The daily activities we take to retain and obtain our clients is the only thing we control. Do our clients rave about their experience? One has to wonder and continually challenge ourselves to make that experience the most pleasing it can be by accounting for every detail. One good way is to ignore the parts we can’t control and focus on the things we can. Just like the guide who learned long ago that most of the elements were outside his control, so he focuses on what matters and what he can control.
Good advice for the times.
Monday, June 29, 2009
Sunday, January 11, 2009
Winning and Losing - The Numbers Tell it All
I attended a session this week and the speaker broke down winning and losing in sales to two very simple statistics. One highlighted the most important factor in winning and the second reinforced the reason we lose customers. The format I am using is in honor of my Loyola Professors.
What:
Winning – 86% of the time when asked what the most important factor was in making a purchasing decision the respondents answered – the representative.
Losing – 2/3rd of the time we lose a customer, the respondents stated a breakdown in communication with the representative was the deciding factor.
So What:
Winning and losing is all about us. We can blame poor pricing, the wrong carrier distribution, lack of cooperation, game playing, lying, cheating, ignorant buyers and bad luck as the reasons we lose. Let’s face the facts. All that stuff makes us feel better in defeat, but is little more than a litany of poor excuses. It reminds me of listening to our son’s lacrosse team who never lost a game against “legal” competition. They always lost to older boys – in fact, I think we lost to a couple of high school teams before his 12th birthday. He and his friends could easily convince themselves that any tournament allowed college teams in the youth divisions. I was watching the interviews of the Tennessee Titans following their loss to the Ravens and found the comments of their running back, Lendell White to be very interesting. He was asked about the costly turnovers and mistakes made by the Titans in the game. Did he think those cost the Titans the game. His response showed tremendous character. He said, he felt as it was his turnover that cost them the game. Accountability. More importantly, accountability to himself. I liked that. I thought that showed incredible character. He was the reason they lost, in his mind.
Now What:
Now I don’t know what a football player does in the offseason to not fumble. Maybe they lift weights to make their arms stronger. Maybe they watch film to see if they expose the football in certain situations making them vulnerable to fumbles. Maybe they set a goal to lower their fumble numbers. I really don’t know. I think the statistics noted above suggest some very powerful indicators of why we win or lose so if we accept the same level of personal accountability, what can we do? We are the most important element of the victory and our failures are the most significant factor in defeat. It seems to me this leaves only one option – get better. Everyone likes to win and no one likes to lose – forget this notion of some people like to win more than others. Or that some hate losing more than others. If this were true, then they only give drivers licenses to the ultra competitive. Watch drivers compete for a parking spot or for the right-of-way. People want it their way. It’s just that some may handle the outcome better.
Winning for a sales organization is defined as growing the number of ideal customers we serve. To win more often and to lose less frequently – we must continually get better. Because, guess what, if you don’t, then you are only one “communication breakdown” away from losing. We must relentlessly question what we are doing. Is what we do, good enough for today? Do we wear the same clothes, drive the same kind of cars, eat the same food, enjoy the same music, TV shows, movies, etc? My guess is that in most cases our tastes and needs have changed. Why then should we expect to do the same things we did in the past and get the better results? For me the “now what’ is to recognize I am 86% of the reason for success and also 66% of the reason for failure. If I get better, improve in some way, can I increase my effectiveness and limit my errors? We will see and as a consequence I look forward to 2009.
What:
Winning – 86% of the time when asked what the most important factor was in making a purchasing decision the respondents answered – the representative.
Losing – 2/3rd of the time we lose a customer, the respondents stated a breakdown in communication with the representative was the deciding factor.
So What:
Winning and losing is all about us. We can blame poor pricing, the wrong carrier distribution, lack of cooperation, game playing, lying, cheating, ignorant buyers and bad luck as the reasons we lose. Let’s face the facts. All that stuff makes us feel better in defeat, but is little more than a litany of poor excuses. It reminds me of listening to our son’s lacrosse team who never lost a game against “legal” competition. They always lost to older boys – in fact, I think we lost to a couple of high school teams before his 12th birthday. He and his friends could easily convince themselves that any tournament allowed college teams in the youth divisions. I was watching the interviews of the Tennessee Titans following their loss to the Ravens and found the comments of their running back, Lendell White to be very interesting. He was asked about the costly turnovers and mistakes made by the Titans in the game. Did he think those cost the Titans the game. His response showed tremendous character. He said, he felt as it was his turnover that cost them the game. Accountability. More importantly, accountability to himself. I liked that. I thought that showed incredible character. He was the reason they lost, in his mind.
Now What:
Now I don’t know what a football player does in the offseason to not fumble. Maybe they lift weights to make their arms stronger. Maybe they watch film to see if they expose the football in certain situations making them vulnerable to fumbles. Maybe they set a goal to lower their fumble numbers. I really don’t know. I think the statistics noted above suggest some very powerful indicators of why we win or lose so if we accept the same level of personal accountability, what can we do? We are the most important element of the victory and our failures are the most significant factor in defeat. It seems to me this leaves only one option – get better. Everyone likes to win and no one likes to lose – forget this notion of some people like to win more than others. Or that some hate losing more than others. If this were true, then they only give drivers licenses to the ultra competitive. Watch drivers compete for a parking spot or for the right-of-way. People want it their way. It’s just that some may handle the outcome better.
Winning for a sales organization is defined as growing the number of ideal customers we serve. To win more often and to lose less frequently – we must continually get better. Because, guess what, if you don’t, then you are only one “communication breakdown” away from losing. We must relentlessly question what we are doing. Is what we do, good enough for today? Do we wear the same clothes, drive the same kind of cars, eat the same food, enjoy the same music, TV shows, movies, etc? My guess is that in most cases our tastes and needs have changed. Why then should we expect to do the same things we did in the past and get the better results? For me the “now what’ is to recognize I am 86% of the reason for success and also 66% of the reason for failure. If I get better, improve in some way, can I increase my effectiveness and limit my errors? We will see and as a consequence I look forward to 2009.
Sunday, December 14, 2008
It’s Not What You Get
A wise person once said that in life the value of pursuing your goals or dreams is not what you get when you reach the goal, but rather what you become along the journey. This week, I was once again reminded of the wisdom and value in this statement. What prompted this thought, you might ask? It was the news that Phyllis Jeddry passed her last class and has achieved the status of CPCU – Chartered Property & Casualty Underwriter. She is the third person in a year to achieve this prestigious designation. Her personal story captures a more compelling drama and represents the process of achievement that if noted, can inspire others. Becoming a CPCU is a lofty professional honor, to be sure, but that doesn’t even begin to tell Phyllis’ story. It did get me to thinking.
You see, when I started at DII in 1986, Phyllis was already a veteran of the agency. She has among the most often told stories of her hiring, first day and recruiting of her sister Karen in our lore. I think she would kill me if I recounted any of the details here, so I will spare her - for now. What I know about Phyllis is that since her hiring, she has performed just about every job in the Agency. She started doing filing and has steadily worked her way up through the ranks to be one of our most proficient and professional Account Executives. Somewhere along the way, Phyllis started taking insurance classes to transition from a job to a career. For the early years, a few of us took them together. First we started the introductory level courses and then graduated to the challenging level of CPCU courses. I planned on being there every step of the way, and I wasn’t alone. We were part of a group of young, committed professionals who were seeking the honor of achieving the industry’s most honored designation.
I was personally well equipped to pass these tests. Having a degree in accounting and finance and a mother with a gift for writing, I could easily handle the course load and craft an essay answer to the test questions. The classes were very much like college courses and the tests were like final exams. Hard if you studied and impossible if you didn’t. I had a college degree, so this was nothing more than an extension of that learning. Phyllis on the other hand did not have a college degree so the classes were doubly difficult and the exams were anxiety ridden experiences. Lacking the college experience, Phyllis missed one of the great college lessons of sifting through the volumes of information to focus on the important. Having this skill made exams a whole lot easier. In Phyllis’ case, this skill was replaced by a dogged determination to study, study, study to make sure she passed the exams. And one by one she did. My journey was becoming a more intermittent affair. Life was beginning to intervene in my ability to be disciplined about taking the courses. I wanted to do everything and found that frequently, the urgent crowded out the important. I fell behind the more disciplined of the bunch and in my own exceptional way (I call it exceptional, like my grade school teacher who gave me a week’s detention for being exceptional – as in deviating widely from a norm), I passed the same class twice. A long story for sure. Clearly I was off track. Phyllis and others marched on.
Then we came to the crucible of the CPCU program, accounting. Several of us committed to take this course and so we registered together. I was going to re-engage and while we heard that we would have a lousy instructor, I knew that would be no problem for me as I had a degree in accounting. I could make up the difference for myself and committed to do the same for everyone else. In a low point for my professional career, I never attended a class, never delivered one ounce of assistance and the group, essentially crashed and burned. I have never again restarted my efforts. Frankly, I was too busy doing other important things. Looking back, I can’t name one of them, but I knew they were important at the time. Isn’t that the way life is? Don’t we want to distinguish ourselves in some way? Feel like we are the best at something or at the very least, gave our best to something? I started giving my best and in the end, my best was so dispersed that I never finished. Sound familiar? Well in Phyllis case, she never lost sight of the goal.
Oh, to be sure, she had other distractions that caused delays. Having a daughter, family issues, professional challenges, you know the really important stuff that always gets in our way. Maybe she was encouraged by a new group of committed people who were pushing forward. In the last year, DiAnne and Candy both reached their personal goal with similar stories of persistence. It always helps to know that something is possible. We often get that through others. Isn’t it also true that in many cases what seems possible to others is impossible to us? Their situation is different, easier, right? They don’t have the issues to deal with that I do? If all I had to deal with was the stuff that they deal with, then I could most certainly do what they do? Why do minds do this? Why do I do this? I know Phyllis’ story, I have a pretty good read on her life and she had more reasons to abandon the process than I do. Her commute is long and frustrating. She has an active, athletic daughter. Her parents live with her family and require an incredible amount of care. She deals with the stuff we face that frankly represents the essence of our lives.
So this brings me to the end. When she stopped by my door to give me the news, of course I saw an elated person, proud of her achievement – beaming with excitement. (Her results were delayed and she was checking every morning at 5:30, until she final received word). But that’s not all I saw. I also saw a very determined person, who dedicated part of her life to proving to herself and anyone who may have ever doubted her that she has what it takes to stand at the summit of professional achievement. A better professional to be sure, but more importantly a better person because the journey reshaped her in ways only Phyllis can describe. Congratulations, you have my highest admiration – along with anyone else who relentlessly pursues their dreams.
You see, when I started at DII in 1986, Phyllis was already a veteran of the agency. She has among the most often told stories of her hiring, first day and recruiting of her sister Karen in our lore. I think she would kill me if I recounted any of the details here, so I will spare her - for now. What I know about Phyllis is that since her hiring, she has performed just about every job in the Agency. She started doing filing and has steadily worked her way up through the ranks to be one of our most proficient and professional Account Executives. Somewhere along the way, Phyllis started taking insurance classes to transition from a job to a career. For the early years, a few of us took them together. First we started the introductory level courses and then graduated to the challenging level of CPCU courses. I planned on being there every step of the way, and I wasn’t alone. We were part of a group of young, committed professionals who were seeking the honor of achieving the industry’s most honored designation.
I was personally well equipped to pass these tests. Having a degree in accounting and finance and a mother with a gift for writing, I could easily handle the course load and craft an essay answer to the test questions. The classes were very much like college courses and the tests were like final exams. Hard if you studied and impossible if you didn’t. I had a college degree, so this was nothing more than an extension of that learning. Phyllis on the other hand did not have a college degree so the classes were doubly difficult and the exams were anxiety ridden experiences. Lacking the college experience, Phyllis missed one of the great college lessons of sifting through the volumes of information to focus on the important. Having this skill made exams a whole lot easier. In Phyllis’ case, this skill was replaced by a dogged determination to study, study, study to make sure she passed the exams. And one by one she did. My journey was becoming a more intermittent affair. Life was beginning to intervene in my ability to be disciplined about taking the courses. I wanted to do everything and found that frequently, the urgent crowded out the important. I fell behind the more disciplined of the bunch and in my own exceptional way (I call it exceptional, like my grade school teacher who gave me a week’s detention for being exceptional – as in deviating widely from a norm), I passed the same class twice. A long story for sure. Clearly I was off track. Phyllis and others marched on.
Then we came to the crucible of the CPCU program, accounting. Several of us committed to take this course and so we registered together. I was going to re-engage and while we heard that we would have a lousy instructor, I knew that would be no problem for me as I had a degree in accounting. I could make up the difference for myself and committed to do the same for everyone else. In a low point for my professional career, I never attended a class, never delivered one ounce of assistance and the group, essentially crashed and burned. I have never again restarted my efforts. Frankly, I was too busy doing other important things. Looking back, I can’t name one of them, but I knew they were important at the time. Isn’t that the way life is? Don’t we want to distinguish ourselves in some way? Feel like we are the best at something or at the very least, gave our best to something? I started giving my best and in the end, my best was so dispersed that I never finished. Sound familiar? Well in Phyllis case, she never lost sight of the goal.
Oh, to be sure, she had other distractions that caused delays. Having a daughter, family issues, professional challenges, you know the really important stuff that always gets in our way. Maybe she was encouraged by a new group of committed people who were pushing forward. In the last year, DiAnne and Candy both reached their personal goal with similar stories of persistence. It always helps to know that something is possible. We often get that through others. Isn’t it also true that in many cases what seems possible to others is impossible to us? Their situation is different, easier, right? They don’t have the issues to deal with that I do? If all I had to deal with was the stuff that they deal with, then I could most certainly do what they do? Why do minds do this? Why do I do this? I know Phyllis’ story, I have a pretty good read on her life and she had more reasons to abandon the process than I do. Her commute is long and frustrating. She has an active, athletic daughter. Her parents live with her family and require an incredible amount of care. She deals with the stuff we face that frankly represents the essence of our lives.
So this brings me to the end. When she stopped by my door to give me the news, of course I saw an elated person, proud of her achievement – beaming with excitement. (Her results were delayed and she was checking every morning at 5:30, until she final received word). But that’s not all I saw. I also saw a very determined person, who dedicated part of her life to proving to herself and anyone who may have ever doubted her that she has what it takes to stand at the summit of professional achievement. A better professional to be sure, but more importantly a better person because the journey reshaped her in ways only Phyllis can describe. Congratulations, you have my highest admiration – along with anyone else who relentlessly pursues their dreams.
Sunday, December 7, 2008
Let’s Go See the Principle
I was recently engaged in a conversation on the topic of change. The context was will things that worked in the past always work in the future. You can imagine that I took the side that suggests that pat performance is no guarantee of future success. My opinion is well documented on this topic. The other party suggested that my opinion was limited and frankly, wrong. Like any debate, we look for a clear winner. I thought I won and I am sure my counterpart thought he had won. This got me to thinking. What if we were both right?
My personal opinion is that there is fundamental truth. Some would argue that much of truth is cultural and here again there may be two correct opinions. We are all born with a sense of right from wrong. Some of this may be cultural conditioning, but much is also inherent in humans. For example murder is wrong in any culture. This is truth. There are many more examples, but I want to bring this back to our world.
So how does this apply to a debate on the success of the past and future success? It lies in the value of timeless truths. Said another way, when our actions are governed by timeless principles, we will definitely find past success being reproduced in the future. If you are talking about selling efforts, I maintain the following are a few timeless principles.
1. Helping the Customer – our best opportunities present themselves as problems. Someone is having a problem and we deliver a solution that meets or exceeds their expectations. Help starts with concern and interest for the customer’s perspective.
2. Understanding the Consequence - We can’t solve a problem unless we understand the issue and its consequence to the customer. The latter is important because a problem with little consequence may not compel a prospect from choosing our solution. On the other hand, a small problem with grave consequence may be an excellent opportunity.
3. Deliver Value – value is what someone is willing to pay for. Knowing what a customer values is critical. It seems to me that companies that do this well, have a system to ask their customers what they value. They ask in a variety of ways and listen intently. Then great companies do more of what their customers want and less of everything else.
4. Behavior Determines Success - Regardless of the “times” - someone always wins. What determines the difference? It is most certainly the habits of winners that make a difference. Study any person at the top of their field or game, and I will show you someone with talent and exceptional habits.
5. Finish What You Start – This one is hard for me, but in life we are measured by what we finish, not what we start. When we finish strong, it speaks volumes about our products and services.
6. Question Everything – the Japanese perfected the process of asking why, five times to determine the root cause of an issue. This was probably invented by a 5 year old and usurped by Taiichi Ohno. Too often we react and correct symptoms rather than the root causes of problems.
7. Never be Satisfied – Good enough will never last. Someone is always getting better. I have a BlackBerry that is two years old. In two years, the following improvements have been made by RIM. Camera, games, touch screen, video, navigation, instant messenger, music, multiple ringtones, smaller, lighter, and a sharper screen. The Storm is a reasonable approximation of the iPhone, but not quite. I wonder is Steve Jobs is satisfied. If he isn’t, then why should we be satisfied.
I could go on and on, but I think my original point is valid. Principles are timeless, like truth.
My personal opinion is that there is fundamental truth. Some would argue that much of truth is cultural and here again there may be two correct opinions. We are all born with a sense of right from wrong. Some of this may be cultural conditioning, but much is also inherent in humans. For example murder is wrong in any culture. This is truth. There are many more examples, but I want to bring this back to our world.
So how does this apply to a debate on the success of the past and future success? It lies in the value of timeless truths. Said another way, when our actions are governed by timeless principles, we will definitely find past success being reproduced in the future. If you are talking about selling efforts, I maintain the following are a few timeless principles.
1. Helping the Customer – our best opportunities present themselves as problems. Someone is having a problem and we deliver a solution that meets or exceeds their expectations. Help starts with concern and interest for the customer’s perspective.
2. Understanding the Consequence - We can’t solve a problem unless we understand the issue and its consequence to the customer. The latter is important because a problem with little consequence may not compel a prospect from choosing our solution. On the other hand, a small problem with grave consequence may be an excellent opportunity.
3. Deliver Value – value is what someone is willing to pay for. Knowing what a customer values is critical. It seems to me that companies that do this well, have a system to ask their customers what they value. They ask in a variety of ways and listen intently. Then great companies do more of what their customers want and less of everything else.
4. Behavior Determines Success - Regardless of the “times” - someone always wins. What determines the difference? It is most certainly the habits of winners that make a difference. Study any person at the top of their field or game, and I will show you someone with talent and exceptional habits.
5. Finish What You Start – This one is hard for me, but in life we are measured by what we finish, not what we start. When we finish strong, it speaks volumes about our products and services.
6. Question Everything – the Japanese perfected the process of asking why, five times to determine the root cause of an issue. This was probably invented by a 5 year old and usurped by Taiichi Ohno. Too often we react and correct symptoms rather than the root causes of problems.
7. Never be Satisfied – Good enough will never last. Someone is always getting better. I have a BlackBerry that is two years old. In two years, the following improvements have been made by RIM. Camera, games, touch screen, video, navigation, instant messenger, music, multiple ringtones, smaller, lighter, and a sharper screen. The Storm is a reasonable approximation of the iPhone, but not quite. I wonder is Steve Jobs is satisfied. If he isn’t, then why should we be satisfied.
I could go on and on, but I think my original point is valid. Principles are timeless, like truth.
Saturday, November 22, 2008
All The Small Things
This week, Jack hosted a small dinner to honor Karen W.’s 25th anniversary at DII. It was a very nice evening with a few stories from the archives of DII’s rich history. On many occasions, I have described our business history like an onion and at the center are a host of people who make DII a special place to work and an honor to lead. It is important to take time, now and again, to honor those at the core. In the trying times we face, a 40 year history is a rich account of success; a success that cannot be achieved without key people who make a difference at our core. This evening was about Karen and we reflected on the most special qualities that Karen embodies. After the dinner, we were saying our goodbyes and Sal captured the sentiment of the evening. He said, “It is nice to do something for Karen, because she does so much and asks for so little.” This got me to thinking.
What is it that makes Karen special? At dinner we asked Karen, how many pieces of mail have passed through your hands? How much money have you handled over 25 years? How many keys have been made? How many questions has Karen answered? The list of things, small things, goes on and on. How many things have been done to keep things going? How many small things were done in service to all of us? If you weighed each one, they might not amount to much. When you stack them up, you have a critical mass that tips the scale of significance.
All have a common theme, Karen works in service to all of us. She makes DII a better place for all, by doing countless, almost unnoticeable acts of kindness and service. On this week, we were celebrating her 25+ year journey, but it is also true that Karen is not alone.
I recently watched an interview of Marilyn Carlson Nelson, CEO of the Carlson Group (http://www.carlson.com/), owners of Radisson Hotels, TGI Fridays, Country Inn & Suites, and Regent Seven Seas Cruise Lines and employer of over 140,000 people worldwide. In the interview, she was asked about the death of her 19 year old daughter in a car accident, just after going off to college. The question posed was how do you go on? Her response inspired me. She lives each day, knowing that she has been granted a gift (a gift her daughter did not receive) and asks herself at the end of the day, can I sign my name to this a day?
I recently watched an interview of Marilyn Carlson Nelson, CEO of the Carlson Group (http://www.carlson.com/), owners of Radisson Hotels, TGI Fridays, Country Inn & Suites, and Regent Seven Seas Cruise Lines and employer of over 140,000 people worldwide. In the interview, she was asked about the death of her 19 year old daughter in a car accident, just after going off to college. The question posed was how do you go on? Her response inspired me. She lives each day, knowing that she has been granted a gift (a gift her daughter did not receive) and asks herself at the end of the day, can I sign my name to this a day?
Recently I wrote about roles versus jobs. We all have the same job and play a key role. Defining our roles is no simple task. One thing is certain, when we are acting in the service of others; we are performing a critical component of the role that will ensure a job well done. Our customers must be served, our co-workers must be served, our partners must be served, our producers must be served and our staff must be served. In doing so, I believe it is the small things that make a difference. The way we answer the phone matters, the way we greet another matters, how we spend our time matters – frankly all the small things matter. When we cheerfully do the small things, I believe we can sign our name in bold print. The canvas will frequently have Karen’s signature and so many other who make a difference – so to all of you, I say thank you.
Saturday, November 15, 2008
Who is a Customer?
Last week, Jack, DiAnne, Heather and I attended the viewing of Nicholas Mangione, Sr. His passing was sudden and unexpected – they always are that way. The viewing was held at Ruck’s Funeral Home in Towson. He was survived by his wife, Mary, 8 children and 37 grandchildren. Mr. Mangione’s business enterprise has been a customer of Jack’s for over 30 years. Reflecting on the relationship we maintained with the Mangione Family for all of my 23+ years and many more with Jack, I came to a revelation. Our customers are a blessing, well beyond the business relationship.
I picked up Jack and we rode together to this event. The traffic to turn into Ruck’s was so bad that we parked down the street and walked several blocks to get into the funeral home. Once inside, the room for the viewing was so crowded that it was impossible for us to connect with his children and offer them our condolences. You see, Nick was a very successful businessman and the room was packed with family, friends, associates, vendors and clients. The busiest bar in Fells Point on a Friday Night had nothing on this room. The majority of our dealings with Mr. Mangione’s family businesses have been filtered through two of his daughters, Rosemary and Linda. We were able to connect with them in the packed room and as I think about the exchanges, I could see two daughters putting on a brave face and thanking us for coming. It had been a few years since they had seen Jack, so his attendance was especially meaningful. Underneath the stoic façade, I could see something else – the pain of losing a loved one. I could see in Rosemary, Nick’s oldest daughter, a pain that was so human that it haunted me since the evening.
I knew Mr. Mangione first as a customer and he was a very tough business man. Jack started the business relationship when he was able to outperform Mr. Mangione’s golf partner. In one memorable exchange, Jack was warned to never let anyone outperform his work. The gauntlet was set. Do right by me every year, and I will reward you with my business. Mess up just once and you are done. Not unlike many, if not all, of our customers. Business is business.
It was probably 15 years after I started at DII that I met Mr. Mangione personally. We were having dinner in the same restaurant and I felt compelled to introduce myself and let him know that I worked for Mr. Wurfl. He and Mary were so gracious that I was taken aback – where was the tough man how dropped the hammer on his ill-performing friend? Instead, he spoke glowingly of Jack and thanked me for all that we were doing to help his company. Some of this was polite platitudes and yet, there was much more; and I knew it. You see, Nick was a family man first. He had a very close family and involved his children in his businesses. They were close and he knew more than I expected. Mr. Mangione started with little more that his devoted and loving wife. He built a business and a family with equal skill. This family sticks together.
Now back to Rosemary. Linda Senez once said that Rose was the nicest, tough person she ever met. I began dealing with Rose after a few years and would echo Linda’s sentiment. Customers are demanding – they want and deserve our best. Rose once allowed me to reconsider the quote we provided because she was comparing it to a better option. In my career, I consider this a “get out-of-jail card.” At the time, I probably didn’t deserve the consideration, but Jack and Linda had earned Rose’s confidence. I would imagine she didn’t consult her father first, because he might have said we no longer deserved his business. Rose made a call and I learned a valuable lesson – take nothing for granted.
We have the privilege and honor to serve customers and it is easy to group them all together. “My customer is so demanding.” “They are always impatient.” “They don’t seem to appreciate all that I do for them.” All are regular comments made about customers.
It might be easy to classify Rosemary as a “customer”, but as I was watching her talk to Jack in the funeral home, I saw so much more. I saw the daughter of a man grieving his loss, thanking us for coming to pay tribute to her father. Thanking us, how ironic. I am thankful for her because I was once again reminded of the best part of our business. We have the privilege of connecting to a very small segment of our society – the American Family Businessperson. This person has spouses, children, grandchildren and many friends and associates. Let us never call their expectations demanding. We must understand what they want and need and provide this to them. It is only when we fail to perform our best that we jeopardize the business relationship. Trust me when I tell you this – even the most “demanding” appreciate our efforts.
That is what I call a customer.
I picked up Jack and we rode together to this event. The traffic to turn into Ruck’s was so bad that we parked down the street and walked several blocks to get into the funeral home. Once inside, the room for the viewing was so crowded that it was impossible for us to connect with his children and offer them our condolences. You see, Nick was a very successful businessman and the room was packed with family, friends, associates, vendors and clients. The busiest bar in Fells Point on a Friday Night had nothing on this room. The majority of our dealings with Mr. Mangione’s family businesses have been filtered through two of his daughters, Rosemary and Linda. We were able to connect with them in the packed room and as I think about the exchanges, I could see two daughters putting on a brave face and thanking us for coming. It had been a few years since they had seen Jack, so his attendance was especially meaningful. Underneath the stoic façade, I could see something else – the pain of losing a loved one. I could see in Rosemary, Nick’s oldest daughter, a pain that was so human that it haunted me since the evening.
I knew Mr. Mangione first as a customer and he was a very tough business man. Jack started the business relationship when he was able to outperform Mr. Mangione’s golf partner. In one memorable exchange, Jack was warned to never let anyone outperform his work. The gauntlet was set. Do right by me every year, and I will reward you with my business. Mess up just once and you are done. Not unlike many, if not all, of our customers. Business is business.
It was probably 15 years after I started at DII that I met Mr. Mangione personally. We were having dinner in the same restaurant and I felt compelled to introduce myself and let him know that I worked for Mr. Wurfl. He and Mary were so gracious that I was taken aback – where was the tough man how dropped the hammer on his ill-performing friend? Instead, he spoke glowingly of Jack and thanked me for all that we were doing to help his company. Some of this was polite platitudes and yet, there was much more; and I knew it. You see, Nick was a family man first. He had a very close family and involved his children in his businesses. They were close and he knew more than I expected. Mr. Mangione started with little more that his devoted and loving wife. He built a business and a family with equal skill. This family sticks together.
Now back to Rosemary. Linda Senez once said that Rose was the nicest, tough person she ever met. I began dealing with Rose after a few years and would echo Linda’s sentiment. Customers are demanding – they want and deserve our best. Rose once allowed me to reconsider the quote we provided because she was comparing it to a better option. In my career, I consider this a “get out-of-jail card.” At the time, I probably didn’t deserve the consideration, but Jack and Linda had earned Rose’s confidence. I would imagine she didn’t consult her father first, because he might have said we no longer deserved his business. Rose made a call and I learned a valuable lesson – take nothing for granted.
We have the privilege and honor to serve customers and it is easy to group them all together. “My customer is so demanding.” “They are always impatient.” “They don’t seem to appreciate all that I do for them.” All are regular comments made about customers.
It might be easy to classify Rosemary as a “customer”, but as I was watching her talk to Jack in the funeral home, I saw so much more. I saw the daughter of a man grieving his loss, thanking us for coming to pay tribute to her father. Thanking us, how ironic. I am thankful for her because I was once again reminded of the best part of our business. We have the privilege of connecting to a very small segment of our society – the American Family Businessperson. This person has spouses, children, grandchildren and many friends and associates. Let us never call their expectations demanding. We must understand what they want and need and provide this to them. It is only when we fail to perform our best that we jeopardize the business relationship. Trust me when I tell you this – even the most “demanding” appreciate our efforts.
That is what I call a customer.
Have I Earned the Right?
THE TIMES THEY ARE A-CHANGIN'
Words and Music by Bob Dylan
1963, 1968 Warner Bros. Inc
Renewed 1991 Special Rider Music
“Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone.
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.”
I was walking across the parking lot the other morning at 9:05am, thinking as I always do about what people might be thinking if they were watching me from the lunch room. I am keenly aware that leaders are messaging with their every action, word, and habit. Credibility is nothing more than the alignment of your words and actions. Did they think I was coming from home? Or a meeting? Or from a leisurely breakfast? One of those was in fact true, but how could anyone tell? Then it hit me, it really didn’t matter, because after 23+ years, I have earned the right to come in on my own time. No one should be judging me. I have heard that before, others say that, so it must be true. I come in at this time because I think I have earned the right after all these years. I take a liberal lunch hour because I have earned the right to do so. It’s ok to shop online or extend my personal visits, because I have earned the right. This Saturday, it finally hit me – what is the difference between “earning the right” and “setting the standard.”
You see, rarely does anyone say, I have earned the right to come in early. Or earned the right to be at my desk, working at 8:45am. Or say, hey, I can’t talk right now because I am in the middle of a project. Walk with me through the office for a moment. Do you see people who start their working day at 9:30am (or later)? Do see people who spend significant time chatting about the issues of the day – well beyond a polite and brief interaction? Do you see people putting their things away early, so they can be out of the door at 4:45? I do, and I see so much more. Widen the lens of perspective and look with me.
Do you see General Motors ready to declare bankruptcy because they have over $2,000 per car in retiree costs and medical benefits that their non-unionized competitors do not? I see a license plate recently that says, “Universal Health Care is a Right.” I see people who believe it is their right to cut dangerously in front of my car to get ahead of me. Who is granting these rights, anyway? I was thinking they might have come from the Declaration of Independence where I was pretty sure certain rights were unalienable. So I pulled up a copy and here is what the document says, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” So, I am not so sure that the creator endowed us with the right of universal healthcare or the right to cut me off. I do believe the benefactors of the GM Union contracts have a right to enjoy their negotiated benefits. One can only hope that GM does not manage their finances like our government, underfunding or borrowing against a future that they once thought was certain and now, who knows? And what about me saying that I have earned the right to come in late and there sure wasn’t anything that led me to believe that I could grant myself my own employment rights?
Let me say that the times, they are a changing.
I was not granted this right, in fact it is not a right at all. A right is defined as “a just claim or title, whether legal, prescriptive, or moral.” I have noticed that this claim is always coupled with an explanation of some deviation from an acceptable standard and is most commonly justified by some nebulous standard of longevity. Being late, is not a just claim. I was, in fact mentally defending my own mediocrity. And that is what I believe happens nearly, if not all, of the time. Saying essentially, I have been around here long enough that I no longer have to adhere to the standards of excellence that we ask others to conform. You work here 23 years like me and you too can grant yourself the right to come in late. That doesn’t sound so good when I put it like that, does it? Simply put, we need to revolutionize our thinking. There is a better way and we all should hold ourselves accountable to something far greater. That Creator mentioned in the Declaration of Independence would never have granted the potential for excellence if we weren’t expected to seek it.
How else will we ensure the future of our enterprise? I can hear it now; “I used to work for this great company. You could do whatever you wanted there, it was so much fun. They kept their people for a long time because everyone loved it. Come and go as you please, shoot, our President didn’t even come in until after 9:00am.” “And where are they now?’ “Oh, they went out of business, but what a great place to work.” As leaders, and yes we are all leaders; we must set a standard of excellence and expect everyone who joins us to live up to that standard. There can be no other way. We must develop a collective intolerance for mediocrity. Mediocrity is like cancer. It starts with one bad cell, then it spreads to neighboring cells, then it attacks your vital organs and finally it kills you. I have zero tolerance for mediocrity.
I believe that in life, there is only one person I can change and that is me. I also know that an organization will never exceed the abilities of its leaders. Starting today, I am holding myself to a new standard - fulfill my potential for excellence. I will no longer allow myself to justify my own mediocrity with my 23+ years of experience. This is what I feel I must do to make sure I am doing my job. (See Job vs. Role) I challenge you to do the same. When our leaders set a standard of excellence for themselves, three things will happen. First, we will raise the bar for everyone. Second, we will quickly see who is with us. Third, I make this commitment; I will try with all of the skill and energy that I possess to build this company so that we never have to leave an excellent employee behind.
It would be a shame if all of those rights we granted to ourselves wind up killing this company. Let us watch others die from the cancer of mediocrity while we enjoy the benefits of the pursuit of excellence.
Words and Music by Bob Dylan
1963, 1968 Warner Bros. Inc
Renewed 1991 Special Rider Music
“Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone.
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.”
I was walking across the parking lot the other morning at 9:05am, thinking as I always do about what people might be thinking if they were watching me from the lunch room. I am keenly aware that leaders are messaging with their every action, word, and habit. Credibility is nothing more than the alignment of your words and actions. Did they think I was coming from home? Or a meeting? Or from a leisurely breakfast? One of those was in fact true, but how could anyone tell? Then it hit me, it really didn’t matter, because after 23+ years, I have earned the right to come in on my own time. No one should be judging me. I have heard that before, others say that, so it must be true. I come in at this time because I think I have earned the right after all these years. I take a liberal lunch hour because I have earned the right to do so. It’s ok to shop online or extend my personal visits, because I have earned the right. This Saturday, it finally hit me – what is the difference between “earning the right” and “setting the standard.”
You see, rarely does anyone say, I have earned the right to come in early. Or earned the right to be at my desk, working at 8:45am. Or say, hey, I can’t talk right now because I am in the middle of a project. Walk with me through the office for a moment. Do you see people who start their working day at 9:30am (or later)? Do see people who spend significant time chatting about the issues of the day – well beyond a polite and brief interaction? Do you see people putting their things away early, so they can be out of the door at 4:45? I do, and I see so much more. Widen the lens of perspective and look with me.
Do you see General Motors ready to declare bankruptcy because they have over $2,000 per car in retiree costs and medical benefits that their non-unionized competitors do not? I see a license plate recently that says, “Universal Health Care is a Right.” I see people who believe it is their right to cut dangerously in front of my car to get ahead of me. Who is granting these rights, anyway? I was thinking they might have come from the Declaration of Independence where I was pretty sure certain rights were unalienable. So I pulled up a copy and here is what the document says, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” So, I am not so sure that the creator endowed us with the right of universal healthcare or the right to cut me off. I do believe the benefactors of the GM Union contracts have a right to enjoy their negotiated benefits. One can only hope that GM does not manage their finances like our government, underfunding or borrowing against a future that they once thought was certain and now, who knows? And what about me saying that I have earned the right to come in late and there sure wasn’t anything that led me to believe that I could grant myself my own employment rights?
Let me say that the times, they are a changing.
I was not granted this right, in fact it is not a right at all. A right is defined as “a just claim or title, whether legal, prescriptive, or moral.” I have noticed that this claim is always coupled with an explanation of some deviation from an acceptable standard and is most commonly justified by some nebulous standard of longevity. Being late, is not a just claim. I was, in fact mentally defending my own mediocrity. And that is what I believe happens nearly, if not all, of the time. Saying essentially, I have been around here long enough that I no longer have to adhere to the standards of excellence that we ask others to conform. You work here 23 years like me and you too can grant yourself the right to come in late. That doesn’t sound so good when I put it like that, does it? Simply put, we need to revolutionize our thinking. There is a better way and we all should hold ourselves accountable to something far greater. That Creator mentioned in the Declaration of Independence would never have granted the potential for excellence if we weren’t expected to seek it.
How else will we ensure the future of our enterprise? I can hear it now; “I used to work for this great company. You could do whatever you wanted there, it was so much fun. They kept their people for a long time because everyone loved it. Come and go as you please, shoot, our President didn’t even come in until after 9:00am.” “And where are they now?’ “Oh, they went out of business, but what a great place to work.” As leaders, and yes we are all leaders; we must set a standard of excellence and expect everyone who joins us to live up to that standard. There can be no other way. We must develop a collective intolerance for mediocrity. Mediocrity is like cancer. It starts with one bad cell, then it spreads to neighboring cells, then it attacks your vital organs and finally it kills you. I have zero tolerance for mediocrity.
I believe that in life, there is only one person I can change and that is me. I also know that an organization will never exceed the abilities of its leaders. Starting today, I am holding myself to a new standard - fulfill my potential for excellence. I will no longer allow myself to justify my own mediocrity with my 23+ years of experience. This is what I feel I must do to make sure I am doing my job. (See Job vs. Role) I challenge you to do the same. When our leaders set a standard of excellence for themselves, three things will happen. First, we will raise the bar for everyone. Second, we will quickly see who is with us. Third, I make this commitment; I will try with all of the skill and energy that I possess to build this company so that we never have to leave an excellent employee behind.
It would be a shame if all of those rights we granted to ourselves wind up killing this company. Let us watch others die from the cancer of mediocrity while we enjoy the benefits of the pursuit of excellence.
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